Jiayi Lu, known as Chloe, is a Product Strategist at 11X Ventures with a passion for transforming ideas into scalable, human-centered digital solutions. Her career spans product roles at TELUS and Enchant, where she helped design and deliver high-impact platforms used by over a million customers and driving eight-figure revenues.

Chloe’s background blends project management discipline with product innovation, giving her a unique ability to align vision with execution. From ticketing funnels and e-commerce offers to customer self-service and vendor management systems, she brings a strategic, detail-oriented mindset to everything she builds.

At 11X, Chloe works closely with founders to shape product direction, validate early ideas, and craft seamless user experiences. She thrives at the intersection of design, business, and technology—ensuring every venture is built with clarity, purpose, and the user in mind.

Outside of product strategy, Chloe is a creative explorer who enjoys experimenting with new tools, storytelling formats, and yes—recipes. Her curiosity fuels both her work and her worldview, making her a dynamic force in early-stage venture building.